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“About Uoma.” UOMA Beauty. Accessed October 16, 2020. https://uomabeauty.com/pages/about-uoma.

Allen, Maya. “Brown-Girl Beauty Editors Share Their Thoughts on Diversity in the Industry.” Byrdie, June 1, 2020. https://www.byrdie.com/diversity-in-the-beauty-industry.

Baragona, Louis. “Fans Are Furious after Tarte Unveiled Its New Foundations That Cater Almost Entirely to White People.” Insider. Insider, January 18, 2018. https://www.insider.com/tarte-cosmetics-shape-tape-foundation-range-2018-1.

Dall'Asen, Nicola. “This Viral Challenge Is Showing Just How Much Beauty Companies Need Black Leaders.” Allure, June 8, 2020. https://www.allure.com/story/pull-up-or-shut-up-challenge-beauty-company-responses.

The Editors of Encyclopaedia Britannica. “Max Factor.” Encyclopædia Britannica. Encyclopædia Britannica, inc., August 26, 2020. https://www.britannica.com/biography/Max-Factor.

Fasanella, Kaleigh. “People Are Upset With Beautyblender Over Its New Foundation's Shade Range.” Allure. Allure, July 31, 2018. https://www.allure.com/story/beautyblender-bounce-foundation-shade-range-swatches-backlash.

Fetto, Funmi, Jessica Diner, and Sheilla Mamona. “How Fenty Beauty Changed The State Of Play In The Industry.” British Vogue, April 6, 2020. https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity.

Jedinak, Dominika J. “Shades of Beige: Tarte Cosmetics and Racial Inclusivity.” DigitalCommons@UNO, 2019.

https://digitalcommons.unomaha.edu/university_honors_program/40/.

“Madam C.J. Walker.” Biography.com. A&E Networks Television, August 13, 2020. https://www.biography.com/inventor/madam-cj-walker.

“Makeup for Women of Color.” IMAN Cosmetics. Accessed October 16, 2020. https://imancosmetics.com/.

Mattioli, Lindsay. “Max Factor Pancake Makeup.” LoveToKnow. LoveToKnow Corp, n.d. https://makeup.lovetoknow.com/max-factor-pancake-makeup.

Rennells, Lauren. “Vintage Makeup for Darker Skin Tones - Foundations and Face Powders.” Bobby Pin Blog / Vintage hair and makeup tips and tutorials, January 31, 2020. https://www.vintagehairstyling.com/bobbypinblog/2020/01/vintage-makeup-for-darker-skin-tones-foundations-and-face-powders.html.

Shapiro, Bee. “Beauty Is More Diverse Than Ever. But Is It Diverse Enough?” The New York Times. The New York Times, September 11, 2018. https://www.nytimes.com/2018/09/11/style/beauty-diversity.html.

Werle, Adrienne. “Beyond Light, Medium, and Dark: Diversity and Inclusivity in the Makeup and Beauty Industries.” TopSCHOLAR®, 2019. https://digitalcommons.wku.edu/stu_hon_theses/831/.

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